Business Spotlight

The Hoppiest Place on Earth
Business Spotlight

The Hoppiest Place on Earth

By Emily G. Peters If you’ve been a resident of Pasadena for some time, chances are you’ve collected a handful of your favorite spots around town. Yet just north of the city there’s a gem hidden in plain sight: The Bunny Museum. As the website reads, this isn’t a petting zoo. The Bunny Museum is…

The Craft Distillery that Could: Stark Spirits
Business Spotlight

The Craft Distillery that Could: Stark Spirits

By Emily G. Peters Stark Spirits is the first certified craft distillery of its kind in Pasadena. Its course to existence has been anything but smooth—but shares that characteristic resilience with its owners, Greg and Karen Stark. “There’s just the two of us to run this distillery, and our products are entirely handcrafted,” said Karen…

It’s Time to Ready, Sweat, Go
Business Spotlight

It’s Time to Ready, Sweat, Go

By Emily G. Peters Physical fitness isn’t just about what your muscles and bones can sustain. It’s mental game, and one that owner Vanessa Sandoval at Ready Sweat Go Pilates studio is helping others master. “What I loved about Pilates was how it made me feel,” said Sandoval, who was introduced to the practice by…

Rosita’s Studio Brings Art to Your Doorstep
Business Spotlight

Rosita’s Studio Brings Art to Your Doorstep

By Emily G. Peters Owner of Rosita’s Studio, Ellie Rae Hoffman’s first memories of art revolve around her grandmother, for whom her traveling art studio is named. “My grandma was a ceramicist and a sculptor,” said Hoffman, who created Rosita’s Studio in 2017. “I have very fond memories of sculpting, drawing, and painting with her…

DIY Finds a Home at Craft Sierra Madre
Business Spotlight

DIY Finds a Home at Craft Sierra Madre

By Emily G. Peters The advent of Pinterest in 2008 marked a turning point in DIY (do-it-yourself) projects. Making items by hand became fashionable as well as practical, with burlap and mason jars enjoying a whole new renaissance. But not every aspiring crafter can get by solely on an internet tutorial—and that’s where Craft Sierra…

Air-Tech Heating and Air Conditioning
Business Spotlight

Air-Tech Heating and Air Conditioning

By Emily G. Peters Don’t be fooled by the recent mild weather in the Southland. In an area that’s barely emerging from one of its worst historical droughts, Air-Tech Heating and Air Conditioning has one message: let’s get your home or business summer-ready. Before starting Air-Tech Heating and Air Conditioning in 1988, founder Larry Rodriguez…

Trust over Trends: Finding Fashion at Elisa B.
Business Spotlight

Trust over Trends: Finding Fashion at Elisa B.

By Emily G. Peters Fashion boutique owner Elisa Bruley is a woman on the move. Fresh from a buying jaunt to Italy, last weekend she headed off to Coachella for a weekend with the reigning Queen Bey. That same spirit of variation is evident in her shop, Elisa B.—serving looks that could be worn everywhere…

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