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LOCAL REVERSE MORTGAGE LENDING COMPANY RECOGNIZED BY BBB

Reverse mortgage lender recognized for customer service, marketplace ethics and community service

“The reverse mortgage has been the undeserving victim of years of bad press,” explains Phil Goss, Reverse Mortgage Professional in Glendora. “I see my job as an educator rather than salesman. For many people a reverse mortgage is an excellent option, and I take the time to explain the facts properly so people can avoid a lot of heartache later.”

That approach probably has a lot to do with the notoriety Goss’ company has received this year. Atlanta-based Generation Mortgage Company, the largest privately owned reverse mortgage retailer and wholesaler in the Unites States, has won the 2011 Better Business Bureau (BBB) of Metro Atlanta’s Torch Award for Customer Service and Marketplace Ethics, and was the first runner-up for the Torch Award in Community Service.

“We’re very pleased to be recognized by the BBB for awards that are so closely aligned to the way our company thinks and operates each day,” said Chairman and CEO Jeff Lewis, Generation Mortgage Company. “The characteristics that these awards represent are inherent in our company vision and are the targets by which we strive to set the industry standards for client trust and customer service excellence.”

The BBB of Metro Atlanta annually presents the Torch Awards to businesses in the community. Awards are presented in three different categories: Marketplace Ethics, Customer Service and Community Service. Judges are highly selective and a variety of information, including client testimonials and documentation of business practices applicable to the specific award, are closely examined.

The Torch Awards build upon Generation Mortgage’s already strong relationship with the BBB. In December 2009, Generation Mortgage earned the organization’s highest accreditation rating, an A+.

These awards acknowledge Generation Mortgage’s position as an ethical company that is committed to fair conduct in the marketplace, exceptional customer service, and giving back to the community. For more information, consumers may call Phil Goss, Reverse Mortgage Professional with Generation Mortgage at 626-691-0135 or visit his website at www.generationmortgage.com/philgoss. (NMLS#162804)

About Generation Mortgage
Generation Mortgage Company is the largest privately owned reverse mortgage retailer and wholesaler in the United States, a member of NRMLA (National Reverse Mortgage Lenders Association) and is Better Business Bureau A+ accredited. With its sole focus on reverse mortgages, Generation Mortgage is known in the industry as offering the “gold standard” in customer service, providing loan servicing for nearly all of its retail and wholesale reverse mortgage loans. Licensed in 48 states, Washington, DC and Puerto Rico, Generation Mortgage offers FHA-insured HECM (Home Equity Conversion Mortgage) loans, including fixed and adjustable rates, HECM for Purchase, and Generation Mortgage’s proprietary jumbo Generation Plus® reverse mortgage loan. Generation Mortgage benefits from the strategic and financial support of its controlling shareholder, Guggenheim Partners, LLC, a renowned financial services firm with more than $100 billion in assets under supervision.

June 28, 2011

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